The trackedlist

Remember that moment in October 2024 when a comedian at a rally for Donald Trump called Puerto Rico “a floating island of garbage”? In December that year a marketing activation for Bad Bunny’s upcoming album served as a creative riposte – and now it has won the prestigious Entertainment Lions for Music Grand Prix at the Cannes Lions festival.

‘Tracking Bad Bunny’ sent fans on a digital treasure hunt by replacing his song titles on Spotify with coordinates. Fans who put those coordinates into Google Maps discovered locations in Puerto Rico – showing off the country’s beauty while also revealing the real tracklisting for ‘Debí Tirar Más Fotos’.

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